a little about me -

I’m a freelance content creator with a passion for visual storytelling and brand-building.

I started my journey in the world of retail/apparel and over the last 15 years, have grown from managing all things social media to shaping brand voice and identity, leading influencer strategies, producing campaigns and overseeing social, ecomm and editorial shoots.

Now, I’m lucky to bring this experience to my clients and focus on crafting content that feels intentional, aligned, and scroll-stopping.

When I’m not creating content (or consuming it), you’ll probably find me at a local café indulging in my favorite treats.✨